Lauren Gaggioli: It was wild to have this business where people were. ‘Cause they felt they knew me from the podcast. They often were buying. I never knew where they were coming from. They were just coming straight to the site. They weren’t on the list. They were just coming to the site and buying.
Months ago, right when I was in the thick of getting They Got Acquired off the ground, I got a message from a founder named Lauren Gaggioli.
She wanted to know: was her course business sellable?
Like many entrepreneurs, Lauren had been heads down in the business for so long that she didn’t recognize the value of her SEO traffic, email list, course offerings, and podcast. And she worried that her front-and-center personal brand might prevent her from selling.
But as you’ll soon hear, once she decided to sell, Lauren quickly found a buyer who wanted — and was willing to pay for — her online course company.
[theme music swells]
I’m Lexi Grant and you’re listening to, They Got Acquired, a show about life-changing business acquisitions, and founders, who don’t follow the Silicon Valley narrative.
Today, we talk with Lauren Gaggioli, who created an online ACT and SAT Prep course business called Higher Scores Test Prep. You’ll hear how she used a podcast and SEO to scale the business, and the steps she took to exit for $180,000.
Thanks to today’s sponsor, Chicago Partners, a team of financial advisors who specialize in wealth management.
Lexi Grant (LG): You thought it was, it was making too much money to shut it down, but you were under the impression it wasn’t making enough money to sell it.
Lauren (L): Yeah. That’s exactly where I was. Also, I never even thought about selling. That’s so embarrassing, but I didn’t realize you could sell something like it. I think part of it goes back to the social media world of there are all these people who are their business. They’re not necessarily creating sellable IP. I had lumped myself in with that. And I completely forgot.
I have four curriculums that I created books that are 100-200 pages long each of questions I had curated. I just gave myself so little credit for what I had created.
By the time Lauren realized the value of Higher Scores Test Prep and that it was in fact a business she could sell, she was making about $60,000 of mostly passive income each year, had about 7,500 email subscribers, and saw 10,000 unique website visitors each month.
While the business was fulfilling in many ways, she also felt a bit stuck running a company that she never envisioned as her long-term career. So when Lauren sold it to a trusted colleague in the college admissions space, it was a huge load had been lifted off her shoulders.
LG: Can you tell me a little bit about what it meant for you and your family?
L: Yeah. I think my kids got their mom back someone who can be present with them and their toddler antics. It was always pinging in the back of my mind, all the undone. To be freed of that and to have learned something about myself having gone through it—it wasn’t always easy, but it was worth it in the end.
LG: Can you believe you almost just let it die.
L: I can and I can’t. There was something inside of me that knew that it wasn’t the right move. I think that’s why I held on. But, at the end of the day, the second I heard I could sell it, I went all gas, no brakes. This is the way!
Here’s the thing. When Lauren first entered the test prep industry, she didn’t have any aspirations to build a whole business around it. Fresh out of college with an NYU theater degree, she was just doing what all aspiring actors do in LA: get a flexible job that would allow her time for acting auditions. And she found one through a test prep company.
L: If I need a job that works in the afternoons and evenings, then tutoring is a good way to go. So, I called upon those nerdy roots. In high school, I was an AP scholar and a full IB candidate. I had actually volunteered quite a bit with tutoring both in high school and in college.
To me, it was the perfect balance of I didn’t have to find the leads. But what ultimately happened was my kids were getting such great results when I was going off the actual prescribed methodology and finding my own way to help each individual kid that I started developing a territory.
You would get a bonus if somebody called and requested you specifically. But what that ultimately translated to was people were paying $150 for my services. And I was getting $20 if I was just picked from the pool, and $25 if I was specifically asked for, and I was “Wait a minute this math doesn’t add up.”
That’s when I decided to go all out and start my own company and I could undercut the big cat price and just lean into referrals and grow my business that way.
By this point, Lauren had been working for this test prep company for a couple of years. She was still living at home with her parents, which gave her just enough financial flexibility to start her own private test prep tutoring business. She called it Gold Star Test Prep.
To avoid violating the non-compete clause from her old employer, Lauren had to start her client list from scratch. So she built a simple website, got some business cards, and tapped every network she could think of in Orange County, California, to drum up business.
L: Fortunately, I had clients who would refer their friends to me, and then I did presentations at libraries around the PSAT in particular. That was one that I offered quite a bit. I would do these college admissions nights and talk about how testing affected college admissions and how it affected financial aid. so I was getting out there and doing that grassroots, local biz thing.
In year two of running her business, Lauren moved out of her parents house into an apartment with friends. With rent as a newly added expense, Lauren tried to expand her business by adding other tutors under her company banner. But teaching and managing these contractors was more complicated than she expected. So instead, Lauren focused on building relationships locally, driving all over southern California to tutor students.
L: I joked my territory was from Disneyland to SeaWorld. I spent a lot of time on the road and it’s that plus a comment from one of the dads who, God love him, told me to get on Twitter. I thought, “Why would I get on Twitter when I have this very local company? And I can only go as far as I can drive.
That was where the seeds of listening to podcasts Pat Flynn and Michael Hyatt and the very, very early days. Then, being on Twitter and connecting with people who were building these online presences was where I decided that I could expand this reach and not drive 22,000 miles a year.
So Lauren started building an online brand. Dreams of running an online business quickly replaced her old aspirations of becoming a working actress. And when she got married in 2013, she had every reason to speed up that dream. Her husband worked a regular 9-5, Monday through Friday, but Lauren’s in-person tutoring sessions called for a weekend and evening work schedule, which meant she didn’t get to see her husband much. It was time to make a change.
So in 2014, Lauren created an entirely new company called Higher Scores Test Prep.
LG: Gold Star was when you were doing in-person tutoring, and then what changed when you started Higher Scores? Was that when you started going to the online courses?
L: Yes. Higher Scores is the online iteration.
LG:I see. Why didn’t you just do it under Gold Star Test Prep?
L: I just didn’t ever really love that name because again I wanted to have this message of everybody can improve. How much you improve is dependent on a number of factors, but I never wanted someone to feel that if they don’t get a 90th percentile score or higher, that they don’t earn that gold star.
I ran the gamut. I worked with the kids who could not crack the 50th percentile to save their lives. And then I was working with kids who were at the 96 percentile and wanted to be 99th—and everything in between. I wanted something that was, for lack of a better word, “inclusive.” It was about beating your last score.
LG: Well, Higher Scores Test Prep. Sounds like it’s geared toward SEO. Were you thinking about that when you created the company?
L: Yeah, actually. I wanted something where it was very clear in the name what we did. I happened to work with someone to design the website who turned me on to SEO very early and said showed me the keyword opportunity.
Nobody was targeting ACT and SAT test dates on one single page. Really nobody was targeting. At that point in 2013, when she was doing the research, we were able to create a page that had both test dates and their deadlines, as well as the scores back dates—all on one page.
So it became this huge resource for counselors who needed that information in one go. So, that was a huge driver of traffic and still is today. It’s a great way to capture people who are right in the flow of the process. They usually look that up before they sign up and therefore they’re probably in the market for for test prep.
Lauren leaned into SEO to capture leads when she first launched the Higher Scores Test Prep site. But what she didn’t have was an easy method for delivering the course once that lead turned into a paying customer.
She didn’t want to use a 3rd party site Udemy or Teachable because she wanted to retain as much control as possible. But finding an alternative solution in 2014 was tricky.
L: There is an inherent challenge that not many online solutions are engineered to handle, which is a parent-child situation. Also, I shipped physical materials. Getting a mailing address is something that a lot of those third party folks didn’t, and there was no way to customize it. I tried many different things at first. I was on MemberMouse way back in the early days; I think I was MemberMouse with MailChimp.
Then I would have to manually add parents or students to the mix. Then I switched to Ontraport because they said they had that parent-child functionality. They did not. So, I switched my whole system over myself to Ontraport to have membership and email all in one place—and then that didn’t work.
What I ultimately ended up with—and what’s live on the site today—is MemberPress and it integrates with some custom functionality into ActiveCampaign. Because the other piece of functionality that I needed was pinging a student’s test date so that they get the right countdown emails.
I wanted to retain control. That was always the number one, but number two is having the best user experience.
Transitioning from an in-person, locally-driven business to an online one was fraught with challenges. And not just because of the tech.
Lauren also had to learn how to write copy, sales emails, and content that attracted the kinds of customers that she was looking for, which is complicated when you’re dealing with the parent-student market.
LG: I see obvious challenges with this type of business. You must have churned because people get into college and then they’re in college. They don’t need you. How did you think about that?
L: The churn is huge. It’s why the programs are pretty tight in terms of having access for two months or a year, depending on which program you have. Then it drops because I didn’t want siblings year-over-year. It’s very clear it’s a single license. When people talk about being in business for so long and their list size, in theory, we lose 100% percent of our list every four years. So the fact that it’s as large as the base is pretty impressive.
LG: It’s so interesting because you were selling to one group, but then creating a product for another.
L: Yeah. Getting the voice right within the course was really challenging. Within the course, it’s easy: I’m talking to kids, I need to be relatable to kids, but being front-facing ahead of the paywall, it was just parents with the credit cards, and no kid was seeking this out on their own. Or, if they are, they’re awesome, and they’ll see what I’m doing and they’ll understand.
I think with kids, you don’t want to be cheesy. I see a lot of people try and do that when they’re dealing with teens. But they’re almost adults—let’s not treat them like they’re toddlers.
Kids are still kids in that they’re very idealistic in their teenage years, but they also are really effective at advocating for themselves. If we can give them the language to do that, give them the paths to stand up for themselves, and show them how taking this test can actually help them understand the true intrinsic motivation that they can have to actually buckle down and do this.
I think treating them with maturity allowed that message to not feel this is for the parents and this is for the kids, but it certainly does smile one way or the other, depending on whether you’re ahead of the paywall or behind the paywall.
With her sales copy directed at parents, Lauren poured her energy into optimizing the site for search and building her social media presence. SEO continued to go well, but after a year and half of consistent effort, her social media content wasn’t getting the ROI that she was looking for.
But Lauren would soon find a far more effective marketing tool. One that played to her performing strengths and built trust with customers.
L: If you search for college admissions podcasts, there’s a million. But when I started The College Checklist, there was literally not one on the market.
After the break, you’ll learn how Lauren strategically used a podcast to grow her business long before podcasting was popular. And how she built a passive income engine that ultimately led to her six-figure exit.
AD BREAK
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That’s ChicagoPartnersLLC.com.
–
Hey, I’m Bobby Burch. I’m a reporter with They Got Acquired, and I’ve been covering startups and entrepreneurship for the last decade.
Did you know we offer so much more than this podcast?
On our website, you’ll see lots of stories explaining how founders built and sold their companies plus resources that will help you figure out how to go about selling your business. And soon, we’ll be releasing insights from our database, tracking hundreds of deals under $50 million.
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LG: This was back in 2014 when you started the podcast—way before most people were even listening to podcasts. How did you decide to start one?
L: I think I’ve always enjoyed talking and connecting with other people. It’s such a great and authentic way to connect. Again, you’re getting something for it, but you’re also being able to elevate someone else. That “otherness” focused approach is hugely beneficial and something I’m just not seeing these days.
Lauren’s podcast was called The College Checklist. As one of the first podcasts in the higher ed space, she had a niche advantage. Plus, it killed two birds with one stone: expanding her professional network and providing high-quality content for potential customers.
I was able to reach out and interview other college admissions folks and financial aid folks and bring them in and say, “This is a peer promotion for you.”
And there was absolutely no competition. And I had an affiliate program. So if the guests were interested, they were welcome to join that. It was such an easy thing to be like, “I would like to give you space on my plan.” Who’s going to say no to that? An hour and they can reach however many folks that I can get to listen and it’s going to be live, in perpetuity.
It was a no-brainer for so many people. That really ended up being the thing that grew my listenership and company for sure. And it grew their businesses as well.
LG: That’s really interesting. So you had this podcast and you’re getting people to listen to you on the podcast and then converting them into customers?
L: Many of them. Yes.
Again, it was because it was a network building exercise and sort of builds on both sides. It built the listener base and it builds the network of college counselors. It also built SEO. I was getting backlinks from college admission sites. From the SEO standpoint, it was a win on that side. But podcasts are hard to turn into SEO traffic if you don’t add transcripts, beefy articles to go along with it, SRT files—things like things that.
Google doesn’t have yours yet. I say “yet,” because it’s gonna. But that’s where I was thinking it was an SEO play. I was very strategic about the keywords I was using, but it didn’t quite build it as much as I was hoping because it didn’t have the text to back it up.
Even though the podcast wasn’t turning out the SEO traffic that Lauren had envisioned, it was bringing the right attention. It established Lauren as an expert who could help students get financial aid through raising their scores. Both customers and media outlets took notice.
L: USA Today came to me and asked me to write an article about saving money on college. I realized I needed a really good opt-in. I had tried a number of things, but I don’t think my messaging was clear enough. This is sort of that refinement-as-you-go, right? You went away from what’s not working.
I realized I needed a really punchy pithy way to get people to opt in. I had so often tried to split the streams and keep ACT on one side and SAT on the other. It never worked because a lot of people didn’t know which tests they should take. So, I went all in, investing and crafting this really beautiful opt-in that’s just a no-brainer. I created the Insider’s Guide to the ACT and SAT, which is 35 different strategies that I teach all in a free downloadable ebook. When I started to do that, I realized that that needed to be the call to action for the podcast.
With clear messaging on the podcast that directed listeners to pick up a free guide on her website, Lauren’s email list continued to grow. And this gave Lauren the momentum she needed. By 2016, she had rave reviews for both her podcast and her courses. Long gone were days of driving 22,000 miles a year and working long hours on the weekends and evenings.
But even though Lauren was proud of the online engine she’d built, getting there had taken a toll. She began to wonder, was the higher ed space still where she wanted to be? She loved online business and helping students, but there were things about the testing industry that she didn’t agree with. Was she crazy for asking these questions when the business was bringing in passive income?
L: I hate the messaging that media and colleges portray, where they’re talking out of both sides of their mouth. It’s really hard for me to deal with that BS on a personal level. I value candor. I value honesty. Having to translate everything for people and then be like “Oh, and buy my stuff!” was very taxing.
Higher Scores was always intended to be a sandbox. It was always intended to be a bridge to the next thing. I had to curate a skill that, at that point, I didn’t have, which was building a business online. It was supposed to help me find the next thing. I was kinda done in 2016, but it was also making such good money.
I knew we were going to be starting a family, so I went to Tropical Think Tank, Chris Ducker’s conference in the Philippines and I wanted to know what the next thing was. I was there to learn that and people kept saying they don’t understand—“You’re making money here. You’re doing a great job. It’s a needed service. Why are you leaving?” That really planted a seed of doubt.
Lauren got to work redoing the courses to match all the changes that had happened with the ACTs and SATs. Then, she found ways to lighten her workload even more. Initially, she held live weekly Q and A’s with students. But with her revamp, Lauren got rid of these completely.
L: I created a Q&A forum that said people could email me a question, and I’ll record a reply. That way, once I had kids, I could do that in the middle of the night. There were stretches of months where I would get zero questions.
By the time Lauren had her first child in 2017, the course delivery, email sequences, and site were primed for bringing in passive income. It allowed her to transition from working full time on the business to just six hours a week.
L: There was a window there where my mother-in-law or mom would come down one day, I’d go to a coffee shop to answer emails, send emails to the list, etc.
I was not podcasting anymore. That just became trying to have quiet. First of all, my office turned into a nursery in our two bedroom house. That made it harder. But there really was no way to do it in any sort of meaningful way. My schedule was such that I could not schedule interviews. I was primarily just staying in touch with the list.
I think we had people coming to the site. The podcast was still live and there was enough evergreen content in there that it was beneficial for folks that it continued to drive people through the door.
In 2017, Lauren turned those 6-hour weeks into $50,000 from her company. Pretty impressive, considering she also had her first child and moved to Seattle for her husband’s job that year. Her parents, who had invested in the initial product, got a 25% cut. Revenue increased to $60,000 in 2018, and then once Lauren had dependable childcare in place, $75,000 in 2019.
L: 2020 was a banner year for us all. I had a five-month-old and a two-year-old. We were able to get care to come into the home, but mentally it was a mess for me and the whole world. From a testing standpoint, I didn’t feel comfortable promoting because the test companies—this was something I never really liked—I was building on their sand. Because of that, they could shift the terrain at any moment. Their system for talking to students was horrible. Students would be driving out of state to go to a state where the pandemic numbers were low enough that the test was supposed to be offered.
They were paying for hotels, and then they’d show up and it just wouldn’t be. There was so much of that going on that, for 2020, I just bubbled up in every sense of the word and said: “Forget it. I’m not promoting. If somebody wants something I’m here, I will support the students I have. And that’s it.” I think we dropped down to maybe 35-40 that year. This is where the impetus for selling really came from.
LG: You were thinking about just closing down your business, right? Then you realized it was actually something that can sell. Tell me about what happened.
L: I wasn’t making six figures. I always had this goal I’m going to crack six figures and I never could do it because I didn’t have the sticktoitness. I didn’t have a team. I was burnt out. I was living life. All this stuff kept building up. I also have a really good friend who kept saying, “I just don’t think shutting it down is the right path. You need to wait a little longer.”
I hated her some of the moments when she said that, but also I could hear the truth of it. I think it’s hard in the online world where you have people who are publishing their income reports and they’re making these ungodly amounts of money where you’re just making six figures.
Like I’m just taking home $45,000 a year. It feels nothing, even though there’s this flip side where you’re like, “Oh no, it actually is something.”
LG: Especially if you’re not working that much.
L: Right. I didn’t see a way out. Again, that mental trash that came along with digging myself in deeper with something I don’t love anymore beyond helping kids. That’s the part I still like. That was enough to keep me there, but I thought at some point I would turn it off.
As 2021 approached, turning the business off sounded more appealing than ever. Lauren knew that Higher Scores Test Prep had a lot of potential if she ramped things up, but here’s the thing: she didn’t want to. Lauren prided herself in being a solo entrepreneur. And because she’d built Higher Scores Test Prep around a personal brand, she worried that handing certain tasks to other people would erode customer trust.
L: People would call me and they’d be shocked that they got me on the phone. I had this mantra of “It’s all me.” To me, that kept me from ever thinking about handing it to someone else.
In Lauren’s mind, if she couldn’t have others help run the business, then she certainly couldn’t sell it. And that’s when an Instagram post caught her attention.
L: A friend of mine, Leslie Samuel, was pivoting into the coaching realm and I saw on Instagram that he was offering some free sessions. I didn’t know if I was the right person that he was looking for, but I signed up. I thought, “Maybe it’ll be helpful to him. Maybe it’ll be helpful to me.” I didn’t know what we were going to get out of it.
He took off his friend hat, and asked me to give him my numbers, tell him what my problem is, and let him help me work through stuff. He just had this look on his face that said: “What? Why do you want to get rid of this? Do you know how hard people work to get here?”
I said yes, but that it doesn’t feed my soul. Also, I cannot express the level of weight that was weighing on me. A task not done, when I know it can help people is really, really hard for me. And he said, “Well, why don’t you just sell it?” And I said I had no idea that you could box it up and sell it in the way he was talking about. He sent me some sites and gave me Quiet Light Brokerage and a couple of others and told me to do some research.
LG: I think a lot of founders that want to sell for the first time don’t even know where to look for help.
L: Yeah. That was the other thing—looking online for numbers, there are some really good resources. But they’re all for this lake. You start reading the numbers they’re talking about and you think: “Well, that’s not me. Do these multipliers actually apply? What makes sense?” It’s daunting. It throws you back into that doubt of wondering if what I have is even valuable to somebody.
LG: So what did you do to get your business in shape for a sale?
L: I mean, honestly, it really was in shape. It was putting the numbers together. One thing that I never dropped was emailing my list when there was a deadline coming. That would drive sales—this externally set deadline that the testing companies set gave me a really good hook, 13 to 14x a year to be like: “Hey, you need my stuff. Come buy my stuff.”
Once 2021 rolled around, I started doing that again. I wrote a post about test optional colleges because that was kind of big in the media. I just started pulling what number I had, figuring out what I would want, what felt equitable, and off we went.
I contacted a well-connected friend who has a college admissions consulting company, and I asked him if he knew anybody who might be interested. I was thinking we would be purchased and acquired by somebody who was an ACT-SAT presence who wanted the IP for whom shutting down the site might bring people over into their systems—that was initially how I thought it would go. I emailed him to see if there was anybody he knew. And he said he might actually be interested, which for the first email to have someone come back to you with that was: Yay!
I wrote on a sticky note, “I will not teach past December 1.” I said, “Either I sell it before then or I am shutting the site down.” That just felt so freeing.
LG: How did you decide how much to sell for? How did you pick your number?
L: There were two pages. I forget the one that I looked at first, which broke down the multipliers by industry. I used that, and then went into Quiet Light Brokerage to find sort of similar e-course with passive offerings. They have really transparent listings, so I was able to figure out their multipliers and create an average. I think the range was 3.1-3.5x for asynchronous eCourses with email lists behind it.
Based off this research, Lauren gave her friend with the college admissions business some numbers and her data from Quickbooks to back it up. With the goal of exiting the business by the end of the year, Lauren was eager to make this sale happen.
L: When I did that in June, I reached back out. He passed, and then I contacted the second person. She was number one on a list of three ladies that I know who I thought this might be a good fit. They had been on the podcast, that I know really well, we’ve stayed connected, and I’ve done guest teaching on their platforms—that sort of thing.
She emailed me back. She goes, “This is really interesting. I want to see some numbers, but please don’t talk to anybody else because we want to make this happen.” So that’s who I ended up selling to.
LG: Wow. That’s crazy that it happen so quickly once you decided to do it.
L: Yeah. I mean, it was months, but I trusted her. That was the benefit of it not being a sight-unseen situation.
One of the key criteria for me handing it off was I need someone who I trust will treat my clients well. Because it’s a hard time in the world, but also this is a particularly challenging and fraught journey for high school students. There’s so much from a mindset standpoint that’s tied up in it. There’s so much from what’s actually writing on it in terms of admission, but primarily financial aid. I knew handing it to the wrong person could become a nightmare.
But Lauren’s buyer, Kat Clowes, felt… right. Kat owned a locally based college admissions company called March Consulting. When Lauren reached out about selling Higher Scores Test Prep, Kat already had two full-time test prep tutors onsite. The idea of adding an online course component to her business was attractive.
In early September of 2021, March Consulting bought Higher Scores Test Prep. Lauren exited for $180,000, with no earnout. That was a multiple of 3x revenue.
And the personal brand piece that almost kept Lauren from selling in the first place? It ended up not being that big of a deal. All the content and courses that Lauren created still live on the Higher Scores Test Prep website. But with a few copywriting changes, March Consulting took over as the face of the company.
LG: Is there anything else you can tell us about the terms of the deal?
L: It was really simple. It was: Here’s all my stuff. Have fun.
We closed in very early September, and I stayed on through November. I was clear about how many hours I would work. I want to say it was something up to 10 hours a week. I did all of the transferring and organization of content because I had files everywhere.
I did that for them to make sure that they had everything they needed. I recorded training videos on some of the technical pieces, some of the marketing pieces, I made myself available for questions, etc.
LG: Cool. What support professionals did you use? You didn’t use a broker. Did you have a lawyer to help you?
L: Yes. We worked with the lawyer that you referred us to.
LG: That’s right. I forgot about that.
L: Yeah. This wouldn’t have happened without you, Lexi. Honestly, we hired a lawyer and that was it. There was this sense of highest good for all. Nobody felt they were getting the short or the long end of the stick. It was very fair and balanced.
I knew that if I held on to the courses for another year, I could grow more because we were rebounding. We’re coming out of this pandemic and students are going to get back to real life. But I was ready to go. She was ready to buy. She got it for a lower price. I got to get rid of it. It was amazing. It was perfect.
LG: How did you feel the day that, that the deal closed?
L: An odd sense of peace and worry. I am really committed to it being a win for her. But, at the same time, the idea that now I’m supporting one person, as opposed to the hundreds of people who might call me at any moment to ask a question, felt more manageable. Gosh, it felt so freeing to be able to say: “I’m not going to check my emails today.” I can’t remember the last time I did that. So, it feels really, really wonderful.
With the sale behind her, Lauren has officially moved on from the higher ed industry. She partnered up with a copywriter and now focuses on creating SEO content plans for fellow entrepreneurs. Even though Lauren had contemplated moving on from Higher Scores Test Prep years before she did, all those skills she learned along the way are now being put to good use.
It’s wild to me that Lauren almost let her company die. That if the world had turned just slightly differently, she might have simply turned off her website and missed out on a six-figure acquisition.
I suspect there are many other people out there, hopefully some listening to this podcast. Maybe someone hears this and realizes, huh, that asset I built? It’s worth something. Rather than sunsetting that asset, could you sell it? Thanks, Lauren, for showing us it’s possible.
And a quick heads up: next week’s episode will be the final episode of Season 1, so be sure to join us.
*****
[theme music swells]
Thanks for listening to They Got Acquired. I’m Lexi Grant, and if you want to learn about more business acquisitions like Lauren’s, go to TheyGotAcquired.com and sign up for our email newsletter. We share lots of resources for founders, professionals in the M&A space, and anyone who wants to sell an online business.
If you’d to learn more about Lauren, look to the show notes for all the ways you can connect. And for more information on our sponsor, Chicago Partners, visit ChicagoPartnersLLC.com.
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This episode was produced, written and sound designed by Laura Boach. If you liked this story, please take a minute to leave us a review on Apple podcasts or Spotify.
Reviews help us grow, and even more importantly, help us justify recording a second season. So please take a moment to leave that review.
Thanks again, and we’ll see you soon for our Season 1 final episode.
